How I chose my Logo
A strong brand always comes with a good Logo: easy to recognize, unique and matching with the brand. So if my goal is to stand out in the equestrian world and be recognized for what I offer, I need a good Logo!
I like to share with you how I chose my Logo. I didn't know how to start and I always thought it would be difficult and expensive! But I found out it doesn't have to be, so maybe this is helpful to you.
Also, I like to let you know the reason behind this Logo. So you know where to recognize me by :-)
Once I decided to invest in my own development, to one day turn my passion into a business, I could already take the first step: start with the marketing foundation by publishing my own website.
I was not really convinced by the idea of marketing myself at this moment, to be honest I had my reservations.
But my dear Aunt, who is a talented artist painter like my mother, somehow managed to convince me. Now I am really glad she did!
One of my favorite sayings is:
~ The best time to plant a tree was 20 years ago. The second best time is now. ~
Actually it is really fun to make a website! Nowadays it is not as complicated anymore. I remember how my father spent whole days at the computer to build websites at the very beginning of the internet era... I prefer to spend my time outside with the horses!
With the wix platform I chose, it is very simpel to build a nice website and there are more companies providing similar services.
And nice bonus was that there is a simpel module to design a logo for your site! Great, just what I needed :-)
The elements of my Logo:
- the heart shape
- my name
- the colors
The heart shape
This is a dynamic shape, when you follow it's lines it is constantly changing. It almost looks as if it is moving. Horses are designed to move and are most beautiful in motion. I will always dynamically adapt to the horse I am training.
The heart is also a balanced and symmetrical shape. I help every horse to find the next step to improved balance and symmetry.
And I do everything with love!
I am Saskia, nice to meet you! I build a personal relationship with every horse I meet. I will always be myself and genuine, for horses and humans too ;-)
I would love to be valued for me and what I have to offer!
I was looking for very natural colors, colors that go well with horses. Green and blue are my favorite colors, but for my Logo they are too cold. I wanted my Logo to feel warm and welcoming. The touch of orange also hints at my Dutch roots!
~ from Saskia, with Love